A Bigness Group Delivery
1. Overview
Broad Lane Barbers is a local barber shop in Tottenham (N15, London) operating in a highly competitive and visually challenging area. The business needed a strong brand identity, clear positioning, and a professional storefront presentation to attract consistent foot traffic and stand out from surrounding shops.
Bigness was appointed to create a complete brand uplift — fast, efficient, and high-impact — with minimal disruption to the business.
2. Challenges
- Outdated shopfront with damaged wood panelling and no visible branding
- Inconsistent visual identity
- Low street visibility due to the lack of signage
- Unprofessional window stickers that weakened trust
- Crowded, high-competition location
- No unified brand message or service positioning
The objective was to transform the shop into a recognisable, trustworthy, and modern grooming brand without requiring a full refurbishment.
3. Strategy
Bigness used a rapid brand-building framework focused on:
A. Brand Identity Creation
- New name: Broad Lane Barbers
- Tagline: FADES • BEARD • HOT TOWEL
- Clean, modern typography (Montserrat)
- Black & white colour palette for maximum contrast and premium feel
- Logo system designed for print, storefront, and social media
B. Positioning
Define a clear brand promise:
Premium grooming at fair local prices, with expertise in modern fades and beard work.
C. Storefront Transformation
Without construction work — only visual strategy:
- Replace old top panel with a matte black signboard
- Add clear white lettering for strong visibility
- Remove low-quality stickers
- Add premium price poster
- Clean, modern layout for shop windows
D. Service Clarity
Create a simplified, premium price menu that elevates perceived value while keeping affordability.
4. Deliverables
Bigness delivered the full branding package:
Brand Assets
- Logo system (primary, secondary, icon version)
- Colour palette
- Typography guide
- Tagline and messaging tone
Shopfront Concept
- Black matte signage
- White lettering (Montserrat Bold)
- Night-ready LED visual concept
Marketing Materials
- High-impact black & white Price Menu Poster
- Social media profile kit
- Suggested Google Business optimisation
- Launch flyer concept
- Business card layout
Branding Pack Document
A complete, ready-to-implement brand foundation for Broad Lane Barbers.
5. Results
Within hours of delivery, the client received:
✔ A full rebrand that looks professional, clean, and premium
✔ A strong local identity tied to “Broad Lane”
✔ A modern and consistent visual presence
✔ A storefront concept that dramatically improves street visibility
✔ A service menu structured to increase average order value
✔ Marketing assets that can be implemented immediately
The transformation positions Broad Lane Barbers as a high-quality grooming destination in a competitive area, allowing the business to attract better clients and build long-term loyalty.
6. Why This Project Stands Out
This case study demonstrates the power of the Bigness methodology:
- Speed + Precision
- Minimum cost, maximum impact
- Clear positioning and messaging
- Branding that elevates small businesses instantly
- Strategic thinking that turns limitations into strengths
What began as a small, unbranded shop now looks like a £30,000 professional brand, achieved entirely through design, structure, and execution — not construction.
7. Client Information
Business: Broad Lane Barbers
Location: 75 Broad Lane, London N15 4DJ
8. Delivered by Bigness Group
Bigness specialises in transforming underdeveloped small businesses into strong, profitable brands through rapid design, structure, and strategic positioning.
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